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title: "Elegant Themes Review 2027: Pricing, Features, Tutorial, Pros & Cons"
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# Elegant Themes Review 2027: Pricing, Features, Tutorial, Pros & Cons

![Admin](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Admin

October 9, 2026

Are you looking for a WordPress theme and page builder that gives you full design freedom without paying for a pile of separate plugins?

Elegant Themes, the company behind the Divi theme and builder, is one of the most popular options. In this review, we cover Elegant Themes pricing, features, a step-by-step tutorial, pros and cons, and what real users say, so you can decide if it's right for your site. If you only want the numbers, jump to our [Divi pricing guide](https://deanmitchelldesign.com/blog/divi-pricing).

*Disclosure: some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you.*

[Get Elegant Themes](https://www.elegantthemes.com/affiliates/idevaffiliate.php?id=58614)[Get Divi](https://www.elegantthemes.com/affiliates/idevaffiliate.php?id=58614&url=62441)

### In This Article

- [What Is Elegant Themes?](https://deanmitchelldesign.com/blog/elegant-themes-review#what-is)
- [What's New in Divi 5?](https://deanmitchelldesign.com/blog/elegant-themes-review#divi-5)
- [Quick Overview: Elegant Themes at a Glance](https://deanmitchelldesign.com/blog/elegant-themes-review#quick-overview)
- [Elegant Themes Pricing](https://deanmitchelldesign.com/blog/elegant-themes-review#pricing)
- [1. Divi Theme & Visual Builder](https://deanmitchelldesign.com/blog/elegant-themes-review#builder)
- [2. Divi Theme Builder](https://deanmitchelldesign.com/blog/elegant-themes-review#theme-builder)
- [3. Divi Layouts & Templates](https://deanmitchelldesign.com/blog/elegant-themes-review#layouts)
- [4. Extra, Bloom & Monarch](https://deanmitchelldesign.com/blog/elegant-themes-review#addons)
- [5. Divi AI & Divi Cloud](https://deanmitchelldesign.com/blog/elegant-themes-review#pro)
- [Elegant Themes Tutorial](https://deanmitchelldesign.com/blog/elegant-themes-review#tutorial)
- [Demo & Money-Back Guarantee](https://deanmitchelldesign.com/blog/elegant-themes-review#demo)
- [Benefits of Elegant Themes](https://deanmitchelldesign.com/blog/elegant-themes-review#benefits)
- [Pros and Cons](https://deanmitchelldesign.com/blog/elegant-themes-review#pros-cons)
- [What Users Say](https://deanmitchelldesign.com/blog/elegant-themes-review#reviews)
- [Alternatives](https://deanmitchelldesign.com/blog/elegant-themes-review#alternatives)
- [Final Verdict](https://deanmitchelldesign.com/blog/elegant-themes-review#verdict)
- [Related Reading](https://deanmitchelldesign.com/blog/elegant-themes-review#related)
- [FAQs](https://deanmitchelldesign.com/blog/elegant-themes-review#faqs)

## What Is Elegant Themes?

Elegant Themes is a WordPress product company best known for **Divi**, which is both a theme and a visual page builder. Divi works as a theme and as a plugin, so you can use it as your whole site design or add the builder to another theme.

One membership gives you access to all of its products, and you can use them on unlimited websites, including client sites.

Requirements to run it:

- A self-hosted WordPress site (WordPress.org, not WordPress.com's free plan)
- A current, supported PHP version
- HTTPS (SSL) enabled
- A fast host with caching, which matters more with Divi than with lighter themes

### Who Is Elegant Themes For?

1. **Freelancers and agencies** who build many client sites and want one license for all of them.
2. **Small business owners** who want a visual editor and don't want to code.
3. **Bloggers and creators** who want design flexibility with lots of ready-made layouts.
4. **Designers** who want precise control over spacing, layout and styling.

If you only need a simple blog with minimal styling, a lightweight theme may be enough.

## What's New in Divi 5?

Divi 5 launched in February 2027 as a full rewrite of the builder, adding flexbox controls, a loop builder and custom breakpoints. It also moves to a block-based system, so content is no longer locked into shortcodes and survives a theme change.

Performance was the weak point of Divi 4. One analysis reports Divi 5 delivers 40-80% faster server-side rendering than Divi 4 on native modules, though that figure comes from controlled tests, so your results will vary with hosting and how many modules you use. Existing members get Divi 5 as part of their membership.

## Quick Overview: Elegant Themes at a Glance

| Product | What It Does | Best For |
| --- | --- | --- |
| Divi Theme & Builder | Theme with built-in visual builder | Full-site design |
| Divi Builder Plugin | Use the builder on any theme | Keeping your current theme |
| Divi Theme Builder | Edit headers, footers and post templates | Sitewide consistency |
| Extra | Magazine-style theme | Blogs and publishers |
| Bloom | Email opt-in plugin | List building |
| Monarch | Social sharing plugin | Social engagement |
| Divi AI | AI text and layout generation | Faster content creation (Pro) |
| Divi Cloud | Cloud storage for your designs | Reusing designs across sites (Pro) |

## Elegant Themes Pricing

Recent pricing guides list Divi at $89 per year, $249 as a one-time lifetime payment, and $277 per year for Divi Pro. All plans cover unlimited websites.

| Plan | Price | Includes | Best For |
| --- | --- | --- | --- |
| Divi Yearly | $89/year | All themes and plugins, 1 year of updates and support | Testing the waters |
| Divi Lifetime | $249 one-time | All themes and plugins, lifetime updates and support | Long-term users, agencies |
| Divi Pro (Yearly) | $277/year | Everything above plus Divi AI, Divi Cloud and VIP support | Professionals who want AI tools |
| Divi Pro (Lifetime) | About $297 plus annual Pro services | Lifetime access with Pro services billed yearly | Maximum value with AI |

Both the annual and lifetime plans come with a 30-day money-back guarantee, and annual members can upgrade to lifetime at any time, paying only the difference.

**Discounts:** Elegant Themes typically discounts around Black Friday and Cyber Monday, historically 20-25% off standard pricing. Treat any coupon site claiming 50-70% off with caution, and always compare against the official pricing page.

**Is the lifetime plan worth it?** If you plan to use Divi for more than three years, or build more than two or three sites, the lifetime plan pays for itself. If you just want to try it, start with the yearly plan and upgrade later. Our [Divi lifetime vs yearly pricing](https://deanmitchelldesign.com/blog/divi-lifetime-vs-yearly-pricing) comparison runs the numbers year by year, and the [full Divi pricing guide](https://deanmitchelldesign.com/blog/divi-pricing) covers coupons and marketplace add-ons.

[See Elegant Themes Pricing](https://www.elegantthemes.com/affiliates/idevaffiliate.php?id=58614)

## 1. Divi Theme & Visual Builder

Divi's visual builder lets you design pages directly on the live layout. You click an element, edit it, and see the result immediately.

#### Our Experience

The interface rewards a little practice. Once you learn where spacing, typography and responsive controls live, you can build custom layouts quickly. Divi 5's rebuilt interface feels noticeably snappier than Divi 4, which matches what recent reviewers report.

#### Feature Breakdown

- **Visual Drag-and-Drop Editing —** Design in real time with no code.
- **Flexbox Layouts —** More precise control over alignment and spacing (Divi 5).
- **Custom Breakpoints —** Fine-tune the design for different screen sizes (Divi 5).
- **Loop Builder —** Display dynamic content such as posts and products (Divi 5).
- **Global Styles & Presets —** Set design rules once and apply them everywhere.

#### Expert Review

A powerful builder for people who want design control. Expect a learning curve, and plan on good hosting.

## 2. Divi Theme Builder

Divi's Theme Builder lets you design the parts of your site beyond individual pages: headers, footers, blog post templates, archives and 404 pages.

#### Feature Breakdown

- **Custom Headers and Footers —** Build once and apply sitewide.
- **Post and Archive Templates —** Control how blog and category pages look.
- **Dynamic Content —** Pull in titles, images, authors and custom fields automatically.
- **Conditional Assignment —** Apply templates to specific pages or categories.

#### Expert Review

Great for consistent branding across a whole site, especially for agencies reusing structures across clients.

## 3. Divi Layouts & Templates

The membership includes 800+ pre-built layouts. You can import a full website pack, then swap in your own text, images and colors.

#### Feature Breakdown

- **Full Website Packs —** Complete multi-page designs for many industries.
- **Single-Page Layouts —** Landing pages, about pages, services and contact pages.
- **Easy Customization —** Change colors and fonts globally.

#### Expert Review

A big time-saver. Layouts give you a polished starting point, but customize them so your site doesn't look like everyone else's.

## 4. Extra, Bloom & Monarch

- **Extra —** A magazine-style theme for blogs and content-heavy sites.
- **Bloom —** An email opt-in plugin for pop-ups, fly-ins and inline forms.
- **Monarch —** A social sharing plugin with follow and share buttons.

These add-ons are included in the membership, which is part of why it's good value. Dedicated plugins may offer more advanced features in each category.

## 5. Divi AI & Divi Cloud (Pro)

Divi Pro adds Divi AI for content and layout generation, Divi Cloud for storing designs, and VIP priority support.

#### Feature Breakdown

- **Divi AI —** Generate copy, images and layout ideas inside the builder.
- **Divi Cloud —** Save sections and layouts and reuse them on any site.
- **VIP Support —** Faster priority responses.

#### Expert Review

Worth it if you build many sites and want to speed up content creation. If you only manage one site, the standard plan is probably enough.

[Get Divi](https://www.elegantthemes.com/affiliates/idevaffiliate.php?id=58614&url=62441)

## Elegant Themes Tutorial: Build Your First Page with Divi

Menu names can change between versions, but the process looks like this.

1. **Choose a plan.** Sign up for Divi Yearly or Lifetime.
2. **Download the theme.** Log in to your Elegant Themes account and download the Divi theme zip file.
3. **Install and activate.** In WordPress, go to Appearance → Themes → Add New → Upload Theme, then activate it.
4. **Add your license.** Enter your Elegant Themes username and API key under Divi → Theme Options → Updates so you receive updates.
5. **Create a new page.** Go to Pages → Add New and click Use Divi Builder.
6. **Pick a starting point.** Choose a pre-made layout from the library, or start from scratch.
7. **Customize.** Click any section, row or module to edit text, images, spacing and colors.
8. **Set global styles.** Define your fonts and colors once so every page stays consistent.
9. **Check responsiveness.** Preview tablet and mobile views and adjust where needed.
10. **Optimize and publish.** Enable performance options, add caching, then publish.

## Elegant Themes Demo & Money-Back Guarantee

Elegant Themes offers live demos of Divi's builder and layout packs on its website, so you can try the interface before buying. There's no free trial, but there's a 30-day money-back guarantee. The free Divi Builder plugin is sometimes described as freemium, so confirm exactly what's available on the official site.

**Tip:** In your first week, build one complete page on a staging site. If the builder feels comfortable and the page loads fast on your host, you're likely a good fit.

[Try Divi With a 30-Day Guarantee](https://www.elegantthemes.com/affiliates/idevaffiliate.php?id=58614&url=62441)

## Benefits of Elegant Themes

- **Unlimited Websites —** One membership covers personal and client sites.
- **Lifetime Option —** Pay once and avoid yearly renewals.
- **All-in-One Toolkit —** Theme, builder, layouts, email opt-ins and social sharing in one package.
- **Visual Design Freedom —** Precise control without writing code.
- **Large Layout Library —** Hundreds of ready-to-use designs.
- **Strong Support Reputation —** Many reviewers praise the support team.

## Elegant Themes Pros and Cons

### Pros

- Excellent value, especially with the lifetime plan
- Unlimited site usage
- Powerful visual builder with Divi 5 improvements
- Huge library of layouts
- Theme Builder for sitewide control
- 30-day money-back guarantee

### Cons

- Reviewers on G2 often mention Divi can feel heavy, needing fast hosting and optimization
- Learning curve for advanced features
- Divi AI and Divi Cloud require the higher-priced Pro plan
- The product lineup can feel confusing to newcomers
- Heavier than minimalist themes
- Migrating older Divi 4 sites to Divi 5 takes some care

## Elegant Themes Reviews: What Users Say

Divi holds a 4.8 rating from over 1,100 reviews on Capterra. Users praise the flexibility, the value of the lifetime plan and the support team, and one reviewer said Divi 5 brought new features and improved speed.

Complaints are consistent too. One reviewer says Divi isn't great for page speed and load times, and another is frustrated that Elegant Themes focuses on flashy new features while basic ones are missing or need improvement.

## Elegant Themes Alternatives

| Alternative | Best For |
| --- | --- |
| Elementor | Huge add-on ecosystem and a large user base |
| Thrive Themes | Conversion-focused marketing and landing pages |
| Kadence | Lightweight theme with flexible blocks |
| Beaver Builder | Stable builder favored by agencies |
| Native WordPress blocks | Clean code and minimal overhead |

For a deeper look at these options, see [5 Elementor alternatives for web design agencies](https://deanmitchelldesign.com/blog/elementor-alternatives-for-agencies), our [best WordPress page builders comparison](https://deanmitchelldesign.com/blog/best-wordpress-page-builders), and the [Thrive Themes review](https://deanmitchelldesign.com/blog/thrive-themes-review). If you're weighing Divi against a lightweight theme, read [Astra vs Divi for beginners](https://deanmitchelldesign.com/blog/astra-vs-divi-beginners).

## Final Verdict

Elegant Themes is a strong pick if you build multiple sites, want visual control and like the idea of paying once with the lifetime plan. Divi 5 addresses many of the older performance complaints, though you'll still want good hosting and caching. If you only need a basic site or prioritize the leanest possible code, a lighter theme may suit you better.

[Get Elegant Themes](https://www.elegantthemes.com/affiliates/idevaffiliate.php?id=58614)[Get Divi](https://www.elegantthemes.com/affiliates/idevaffiliate.php?id=58614&url=62441)

## Related Reading

- [Divi Pricing: lifetime vs yearly, coupons and what to buy](https://deanmitchelldesign.com/blog/divi-pricing)
- [Divi Lifetime vs Yearly Pricing: which is worth it?](https://deanmitchelldesign.com/blog/divi-lifetime-vs-yearly-pricing)
- [Astra vs Divi: which WordPress theme is easier for beginners?](https://deanmitchelldesign.com/blog/astra-vs-divi-beginners)
- [Best WordPress Page Builders: seven builders compared](https://deanmitchelldesign.com/blog/best-wordpress-page-builders)

## More Questions about Elegant Themes

#### How much does Elegant Themes cost?

Recent guides list Divi at $89 per year, $249 for lifetime access, and $277 per year for Divi Pro. Confirm current pricing on the official site.

#### Is the Divi lifetime plan really a one-time payment?

According to pricing guides, yes: you pay $249 once for lifetime access to all themes, plugins, updates and support.

#### How many sites can I use Divi on?

Unlimited. Every plan covers unlimited websites, including client sites.

#### Is there a free trial?

No, but there's a 30-day money-back guarantee.

#### Is Divi good for beginners?

Yes, with practice. The interface is visual, but advanced features have a learning curve.

#### Is Divi 5 faster than Divi 4?

Reviews report significant improvements, but your results depend on hosting, caching and how many modules you use.

#### Can I upgrade from yearly to lifetime later?

Yes. You can upgrade at any time and pay only the difference.

#### Is Divi slow?

It can be on weak hosting or poorly optimized pages. Use fast hosting, caching and fewer unnecessary modules.

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## Keep reading

### [Best WordPress Page Builders 2027: Divi, Elementor, Beaver Builder, Thrive, Oxygen, Astra and Themify Compared](https://deanmitchelldesign.com/blog/best-wordpress-page-builders)

### [Windsor.ai Pricing 2026: Plans, Free Plan, Cost Per Month, Trial and What to Buy](https://deanmitchelldesign.com/blog/windsor-ai-pricing)

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