Daiwa wanted to promote their extensive Image Library to their trade partners. Showcasing the huge library available to them. For its metaphoric impact, I chose a minnow lure for the Subject image. For the resource images, we created thumbnails of hundreds of Daiwa: catalog spreads, ads, product photography and artwork we’ve produced over the last 25 years. Having this huge library made for a better mosaic. Having groups of similarly lit images helped too. Having relevant content makes for a better mosaic.
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